News & Events


Ideal Standard at The Hotel Show

Official bathroom sponsor of ‘The Middle East Housekeepers League of Champions’ 


Ideal Standard, one of the world’s leading manufacturers of high quality residential, commercial and healthcare bathroom solutions operating across Europe, Middle East and Africa for more than 100 years, has signed up to support the Middle East Housekeepers League of Champions as the Official Bathroom Sponsor, and it is set to roll out its third edition during The Hotel Show that took place from 17th to 19th September at Dubai World Trade Centre.


This competition has become an integral part of The Hotel Show over the past two years, proving popular with visitors who turn up in full swing to watch teams across the Middle East compete against each other in sprucing-up ransacked rooms. Driven by the objective to give prominence to trend setting designs and product innovations, Ideal Standard’s support to this iconic competition is aimed at reinforcing its commitment to the unsung heroes of the hospitality value chain.


Mr. Frederick Trzcinski, Marketing and Innovation Director, Middle East- Africa said: “Ideal Standard is proud to be part of the Middle East Housekeepers’ League of Champions this year. It is a celebration of talent and expertise for the housekeeping heroes which offers them a platform to excel in terms of skill, creativity and in motivating winning spirit – values that we are committed to at Ideal Standard, and a great opportunity to interact directly with customers and help them understand how they can achieve a beautiful, functional bathroom space.”

He added: “Modern lifestyle trends like the shift to a culture of ‘sharing’ have triggered a clear evolution where private and public lives blend together. This requires a new vision for bathroom solutions, a vision of form and function which will be showcased at The Hotel Show through a number of innovations and product offerings”.


Ideal Standard’s stunning display showcased a variety of products that included some of StradaII and Connect Air stylish and versatile ceramic ranges, a selection from Edge and TonicII mixers, along with the striking centerpiece –  the Dea free-standing bathtub which promises an oasis of luxurious relaxation in a busy day. To enhance the splendor of your bathroom experience, Ideal Standard also displayed a number of IOM accessories that are created by top European designers.


The company, associated with some of the most prestigious projects in the Gulf, is committed to emphasize its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom solutions, which meet every demand where aesthetics is as important as performance. Earlier in December 2018, Ideal Standard announced its collaboration with prominent Italian architects and design studio Palomba Serafini Associati. This new collaboration fits perfectly within Ideal Standard’s long and successful history of Innovation and Design, taking inspiration from previous iconic products to create new, contemporary collections that will drive the brand’s overall design philosophy and shape the bathrooms of the future.

The first outcome of this partnership has been unveiled comprising a range of unique ceramics and fittings, as well as furniture and a bath tub, and in a bold move we see a return to the use of color to enhance modern interior projects. Together with the unmatched skills of design studio Palomba Serafini Associati, Ideal Standard can create and large-scale industrialize designs that were not possible before.