Tiffany Paper Flowers™
New High and Fine Jewelry Collection From Tiffany & Co.
Nov. 19th, 2018
Reed Krakoff’s first jewelry collection for Tiffany & Co. makes the familiar feel new again.
Tiffany & Co. announces Paper Flowers, the first jewelry collection by chief artistic officer Reed Krakoff.
The collection is comprised of high and fine jewelry, and reflects a perfect balance of refined femininity and industrial modernity. The collection’s name and design were inspired by the idea of flower petals, cut from paper and delicately pinned together. Constructed and engineered with a platinum pin at its center, this organic, floral motif is reimagined through a modern and graphic lens.
“Paper Flowers is about stripping away all of the rules associated with fine jewelry,” said Krakoff. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.”
The collection ranges from pendants and earrings to bracelets and rings, and is available in select stores and on Tiffany.com.